4 Marketing Tactics You Need To Revisit in 2023
It’s hard to believe that we’re just a few months from the start of 2023. As business owners, it’s important that we stay up-to-date on the latest marketing tactics so that our businesses can continue to grow. In this blog post, I’m going to discuss six marketing tactics you may have dismissed or forgotten about that you need to revisit in 2023. Implement these tactics into next year’s business strategy and you’ll have a leg up on the competition.
Search Engine Optimization
At this point, most business owners understand the importance of SEO. However, what many don’t realize is that SEO is always changing. Google makes 3-4 major algorithm changes each year, so it’s important to stay on top of the latest trends. 2023 is shaping up to be a big year for SEO with several exciting changes on the horizon.
1. Voice Search optimization will become more important than ever before.
With the increasing popularity of voice-activated devices, it’s no surprise that voice search is on the rise. In fact, comScore predicts that 50% of all searches will be voice searches by 2020. This means that businesses need to optimize their content for voice search if they want to stay ahead of the competition.
2. User experience will become even more important than it is now.
User experience has always been an important ranking factor, but in 2023 it’s going to be more important than ever before. Google’s algorithm is constantly evolving and becoming more sophisticated. As a result, the search engine is able to better understand user intent and deliver more relevant results. This means that businesses need to focus on creating a great user experience if they want to rank well in the search engine results pages.
3. Schema markup will become more important.
Schema markup is a code that you can add to your website to help search engines understand your content better. This code can be used to mark up things like reviews, events, and people. Google has been using schema markup for a while now, but in 2023 it’s going to start using it even more. This means that businesses need to start using schema markup on their websites if they want to stay ahead of the competition.
Email Marketing
Email marketing is one of the oldest and most effective Marketing Tactics channels. However, it’s often overlooked or dismissed as being outdated. This couldn’t be further from the truth. In fact, email marketing is more important than ever before.
1. The number of email users is still on the rise.
There are currently 3.8 billion email users worldwide and this number is expected to grow to 4.4 billion by 2023. This means that there is a large audience that you can reach with your email marketing campaigns.
2. Email engagement is on the rise.
Not only are there more email users, but engagement rates are also on the rise. The average open rate for emails is 21%, and the average click-through rate is 3%. This means that if you’re not using email marketing, you’re missing out on a huge opportunity to reach and engage your target audience.
3. Email is becoming more personalized.
personalization has always been a key element of email marketing, but it’s becoming even more important as the years go by. Thanks to advances in technology, businesses are now able to collect more data on their customers than ever before. This data can be used to create highly personalized emails that are more likely to convert.
Radio Advertising
Yes, really. In 2023, radio advertising is going to make a comeback. Thanks to advances in technology, radio is now able to reach a wider audience than ever before. Additionally, people are now spending more time in their cars, which gives businesses the perfect opportunity to reach their target audience through radio advertising.
1. The number of people listening to the radio is on the rise. Partly due to the fact that many workers have returned to the office, and commute times and time spent in the car has increased.
2. The number of people streaming radio is on the rise. In fact, streaming radio has increased by 21% since 2020.
3. Radio advertising is becoming more targeted. Thanks to advances in technology, businesses are now able to target their ads to specific demographics, such as age, gender, and location.
4. Remnant advertising creates a low bar to entry. Traditionally, radio advertising has been expensive. However, remnant advertising has made it possible for businesses of all sizes to advertise on the radio. Remnant ads have also had the stigma of airing during late-night hours or unpopular time slots. But in reality, there are just as many remnant slots during prime time and the most desirable programs. Sometimes stations can’t find a buyer at the full prices and as air time approaches, they offer these slots at a much lower price. The key to getting the best remnant ad slots and prices is working with an ad agency that has experience or even specializes in remnant ads, like The Remnant Agency.
Content Marketing
Content marketing is another marketing tactic that is often overlooked or dismissed as being ineffective. However, this couldn’t be further from the truth. Content marketing is one of the most effective marketing strategies out there. In fact, it’s been shown to generate 3 times as many leads as traditional outbound marketing and costs 62% less.
1. The demand for content is on the rise.
Thanks to the internet, people are now able to consume content at any time and from anywhere. This has led to an increase in the demand for content, especially high-quality, original content. As a result, businesses need to focus on creating quality content if they want to stand out from the competition.
2. Video is becoming more popular than ever before.
Video is one of the most popular types of content on the internet. In fact, YouTube is the second largest search engine after Google. This means that businesses need to focus on creating videos if they want to reach their target audience.
3. Native advertising is on the rise.
Native advertising is a form of online advertising that blends in with the surrounding content. This type of advertising is becoming more and more popular as people are becoming more resistant to traditional forms of advertising, such as banner ads.
As the world becomes more digital, the tactics we use to market our businesses need to change as well. In this article, we’ve outlined six marketing tactics that you’ll need to revisit in 2023. These include personalization, radio advertising, content marketing, and native advertising. So what are you waiting for? Start planning your strategy now so that you’re ready for the changes ahead.
