3 Digital Marketing Strategies that Financial Advisors Recommend: Pros and Cons
Search Engine Optimized (SEO) Content Marketing, Email Marketing, Social Media Marketing are the top 3 Digital Marketing Strategies.
Introduction to Digital Marketing Strategies:
Financial advisors make a living out of helping clients maximize their business investments which, of course, includes marketing campaigns as well. The difference between them and a marketing executive is that their estimations and suggestions are usually more budgets efficient. Also, they are usually better at noting down the advantages and disadvantages of each strategy from an objective point of view. Next, we are going to discuss three of those marketing strategies, complete with pros and cons for each.
Search Engine Optimized (SEO) Content Marketing
SEO can be defined as a wide range of steps that are all directed towards making your online business, blog, and/or webpage rank higher on search engine result pages (SERP). While there are various other factors as well, content (text, image, audio, video) is what matters above all else here.
- It still is the number one way in which consumers find businesses online
- A basic campaign is relatively cheap to carry out
- High quality content is naturally preferred by all search engine crawlers nowadays, next only to paid boosts
- As long as the content is appealing to the target audience, minimum persuasion is required to convert them into customers
- It is not easy to end up on the first or even second page of any search engine that is relevant to a business segment
- Digital Marketing Strategies with The cheaper campaigns usually do not end up on the first three pages of a major search engine
- Also, Running year-round campaigns is the most effective way to use search engine optimized content marketing, which is expensive
Email marketing is one of the oldest and seemingly simplest methods used in digital marketing. Within the B2B sector, it remains the number one most effective tool for marketing communication.
- Companies prefer receiving their marketing communications via email over any other digital format
- However, Thanks to rapid advancements made in tracking AI, automated messages can be created and sent at just the right time to increase chances of concerting a lead
- Email marketing has a high rate of client retention/repeat customer
- Most companies have no idea how often they should or should not be sending emails to stay relevant
- They end up emailing either too much or too less, wasting time or losing sales each time
- Companies without a solid email marketing strategy will mostly send irrelevant emails to relevant clients/customers
Social Media Marketing
However, Consider social media platforms to be ways for your company to express its ideas, goals, products, services, offers, views, promotions, etc. to the target audience by creating original content with Digital Marketing Strategies. Within the B2C sector, social media marketing is a treasure trove of data for marketing analysis.
- Highly effective within the B2C industry, if not the most effective in some
- Also, The amount of data which can be gathered from social media channels for creating targeted marketing content is staggering
- Some sites have excellent tools to maximize the data analytics process
- It is an expensive marketing process where the cheapest strategies usually do not work
- The B2B targets are not usually interested in social media marketing material unless they are related to the field
Marketing Strategies for Financial Advisors
Can some of those strategies be effective for marketing a financial advisor’s own business as well? The answer is yes, provided that the strategies are customized and catered to fit the industry and preferably, the financial consultancy as well. Also, This is where companies like Redi2 specialize, as they have created marketing strategies for financial advisors, complete with a software suite for financial advisory billing and management.
What makes it particularly effective is that the entire service is industry-specific. Redi2 has been developed for wealth managers, brokers, dealers, financial consultants, and of course, financial consultants who require a system that is fast, fluid, efficient, and permits an easily scalable billing process.
Last words on Digital Marketing Strategies:
In conclusion, A combination of useful software, financial understanding, and search engine optimized quality content essential for succeeding in today’s highly competitive online industry. The more saturated the market is, the more investments each campaign will need to be successful.