TikTok Marketing Best Practices
TikTok is a rapidly-growing video-focused social network that offers plenty of options for brands to reach a large audience. With TikTok marketing, you can build an engaged community, boost brand awareness, increase sales, and get valuable feedback from your audience.
If you’re unsure how to start, keep reading to learn how to use TikTok for marketing and make the most of the platform and its young audience.
Leverage TikTok Ads
Managing TikTok ads can be overwhelming so if you want to ensure your campaigns are successful, consider hiring a TikTok growth agency. Having a team of professionals who know their way around TikTok targeting, tools, and how to increase your TikTok followers fast will give you peace of mind. TikTok supports several types of ads, and each one contributes to a different purpose and yields a different result based on the kind of campaign you’re running.
Top View Ads
As the name suggests, top view ads appear at the top of a user’s feed. The format offers excellent visibility as it’s the first video the user sees when opening the app. Top view ads have the highest engagement rate among TikTok ads and a 67% higher sales effectiveness than other ad formats. As a result, it’s ideal for creating brand awareness campaigns.
In-feed ads play as users scroll through their For You feeds. These sound-on, full-screen ads blend in with native content and achieve 23% higher detail memory compared to TV ads. You can add a clickable CTA button for driving traffic to a landing page, your TikTok account, or app downloads. The in-feed ads can be up to 60 seconds long, but the optimal length is 15 seconds. Keep in mind that these ads are skippable, so you have only a few seconds to capture the user’s attention before they keep scrolling.
Brand Takeover Ads
Brand takeover ads appear upon opening the app. These full-screen ads are the best option for boosting awareness and driving direct sales. You can create video or image ads and embed landing pages within them. Unlike top ads, brand takeover ads aren’t skippable. Moreover, TikTok makes sure each user sees only one brand takeover per day. So, there will be little competition and lots of eyes on your content. Brand takeovers are highly effective but come at a high cost, so they might not be your first choice if you’re just starting with TikTok ads.
TikTok allows you to create branded effects such as special effects, stickers, and filters that users can apply in their videos. This is a simple way to offer an interactive experience to users and promote your brand with minimal effort.
Branded Hashtag Challenges
Branded hashtag challenges are an exclusive advertising opportunity similar to regular hashtag challenges and trends. This ad format is excellent for encouraging UGC and building brand awareness. When the user clicks on a branded hashtag, they are taken to a landing page on TikTok where they can see a brief description of the challenge, a link to your website, and popular videos that use the hashtag. The challenge doesn’t have to be complicated or ground-breaking. In fact, the easier it is to adopt, the more people will jump on board.
Spark Ads are the latest TikTok advertising format. It offers tools for amplifying native TikTok content. Spark ads function similarly to boosted posts on other social media platforms. In simple words, you put budget behind your organic or UGC content. Branded TikToks maintain the native feel while helping you expand your reach and promote your business.
Collaborate With TikTok Influencers
TikTok influencer marketing is an excellent strategy for getting your brand in front of a new audience. Choose your influencers with your audience, goals, and budget in mind. If you don’t have the budget to collaborate with high-profile TikTok influencers, consider rising stars or niche influencers.
Create a Hashtag Challenge
Like branded hashtag challenges, TikTok hashtag challenges aim to get TikTokers to participate in a specific activity. The difference is that they are organic. Brands can create hashtag challenges to bring attention to promotions without straining their budget. Challenges can involve anything from asking users to follow a specific dance to having them show how they use your products or services. If your business channels still haven’t gained popularity, you might want to work with influencers to kickstart a challenge.
TikTok isn’t as saturated with advertisers as other social media platforms. It’s also cheaper to advertise on as there’s less competition. Moreover, there are also a few highly effective, cost-free options you can leverage. So, set your goals, create an actionable plan, and show off your brand and creativity by marketing on TikTok!